2023 Fiscal Year Final Research Report
Historical Research on Musical Instrument Wholesalers and Dealer Associations in Japan
| Project/Area Number |
19K13832
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| Research Category |
Grant-in-Aid for Early-Career Scientists
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| Allocation Type | Multi-year Fund |
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| Review Section |
Basic Section 07090:Commerce-related
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| Research Institution | Tokyo Keizai University |
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Principal Investigator |
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| Project Period (FY) |
2019-04-01 – 2024-03-31
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| Keywords | 流通史 / 楽器 / 流通系列化 / 流通革命 / ヤマハ会 / 新見楽器 / ピアノ産業 |
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| Outline of Final Research Achievements |
The aim of this research is to examine how wholesalers and retailers addressed the control of large-scale manufacturing companies regarding the distribution of musical instruments. A few wholesalers advanced new business models as they adapted to changes in manufacturer marketing which were destroying the basis of management. On the other hand, the dealership organization (Yamaha retailer's association) that followed the manufacturer's strategy agreed to prioritize the sales of Yamaha's products and continued to trade with wholesalers regarding the sale of another manufacturer's products. This research clarified the characteristics of the Japanese musical instrument industry that did not practice the thorough distribution control by manufacturers. The approach was different from the distributive integration into the consumer electronics industry in Japan.
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| Free Research Field |
流通史
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| Academic Significance and Societal Importance of the Research Achievements |
これまでの流通論においては、日本においても、流通系列化や流通革命が起きる中で、中間業者のビジネスは縮小し、アメリカ的な経路の短い流通が形成されるものと考えられてきた。しかし、楽器業界では中間業者である卸商の存在こそが、合理的な流通を実現する上で重要であったことが分かった。現代の市場は多くの商品群において、多様なニーズをもった消費者によって形成されている。これは、趣向性の高い楽器市場と同じ状況に近づいているのであり、本研究において明らかにされた流通史は、多くの先進国で見られる巨大メーカーと大規模小売店による流通支配を見直すきっかけになる可能性がある。
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