2019 Fiscal Year Annual Research Report
Study on the influence of Iconic design on Brand Symbolic Value- Based on luxury brand.doc
| Project/Area Number |
19K13837
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| Research Institution | Waseda University |
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Principal Investigator |
姜 志清 早稲田大学, 商学学術院, 助手 (00779150)
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| Project Period (FY) |
2019-04-01 – 2020-03-31
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| Keywords | iconic design / luxury |
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| Outline of Annual Research Achievements |
During this research period, I finished the literature review, set up the conceptual framework and conducted consumer surveys twice.
The first one committed to Macromill is the survey about the influence of iconic design on luxury hotel perception. It was done 2019.05 and cost 172,800JPY.
The second one is the survey about the influence of iconic product design on luxury watch brand perception. It was conducted by RAKUTEN Research in 2019.06 and cost 108,000JPY. These were totally taken 280,800JPY.
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