2021 Fiscal Year Research-status Report
Exploring Digital Media Contents in Transforming Lower Level Sports Fans
Project/Area Number |
19K20037
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Research Institution | University of Tsukuba |
Principal Investigator |
タン キャロラインスーリン 筑波大学, ビジネスサイエンス系, 准教授 (30611397)
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Project Period (FY) |
2019-04-01 – 2023-03-31
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Keywords | political consumerism / fans / sports / brand activism |
Outline of Annual Research Achievements |
Two sets of data collection were completed in 2021. Out of which, one paper is now under review with an ABS ranked journal. The paper is on brand activism in sports and its influence on fans' political consumerism.
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Current Status of Research Progress |
Current Status of Research Progress
3: Progress in research has been slightly delayed.
Reason
The research timeline has been set back due to the Covid-19 pandemic since 2020. Due to this, I was unable to attend conferences and meet other researchers to discuss ideas.
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Strategy for Future Research Activity |
For 2022, the plan is to complete the data analysis for the second study (on soft power and sports fan behavior), and complete and submit the second paper to another ABS ranked journal. In Fall '22, the plan is also to start a third study on combining soft power, and political consumerism among sports fans.
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Causes of Carryover |
There will be expenses for data collection and an international conference (assuming the organizer does not cancel it like in 2021).
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