2021 Fiscal Year Annual Research Report
Women's Modernity and the Hearst Media Empire
| Project/Area Number |
19K20579
|
|---|
| Research Institution | University of Tsukuba |
|---|
Principal Investigator |
|
|---|
| Project Period (FY) |
2019-04-01 – 2022-03-31
|
| Keywords | Women's history / Journalism / Mass media / Cross-promotion / Media ecology |
|---|
| Outline of Annual Research Achievements |
Research on film promotion in women's section of newspapers was presented at conferences and two articles are currently underway. This research shows how filmgoing was molded as a feminine and respectable activity in the late 1920s, actively seeking female viewership to embellish the film industry's image.
|
