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2022 Fiscal Year Final Research Report

A History of Fruits Trade by South Africa's Fed-Farms: From the perspective of Southern Hemisphere

Research Project

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Project/Area Number 19K20894
Project/Area Number (Other) 18H05693 (2018)
Research Category

Grant-in-Aid for Research Activity Start-up

Allocation TypeMulti-year Fund (2019)
Single-year Grants (2018)
Review Section 0107:Economics, business administration, and related fields
Research InstitutionChiba Keizai University (2020-2022)
Kyoto University (2019)
Kansai University (2018)

Principal Investigator

Munemura Atsuko  千葉経済大学, 経済学部, 講師 (20828355)

Project Period (FY) 2018-08-24 – 2023-03-31
Keywords農産物流通 / 海底ケーブル / 青果市場 / イギリス帝国
Outline of Final Research Achievements

The British empire in 1920s owned a leading center of fruits trade from the Northern and Southern Hemisphere countries, making use of their seasonal gap from harvesting to shipping. Under this system, the union of South Africa used to export their deciduous fruits under a cooperative strategy with other Dominion countries.
This research explored a history of the fruit exporting agent company, The Fed-Farms Southern Hemisphere which agricultural cooperatives and farmers in 3 Dominions joined. Toward a question: how the farmers come to know their repudiation at the distant leading market, I argued that an information network via cabling permeated to the local farming communities, which instinct the branding of deciduous fruits to suite to the palate in Britain and the European continent. Especially the paper "Submarine Cable and African Fruits" crystallized how frequently this agency played a key role to inform each price and quality of shipped fruits.

Free Research Field

農業経済史

Academic Significance and Societal Importance of the Research Achievements

本課題では、西ケープ州の農場地域の輸出組合で1920年代末に適用されるに至った等級システムの整備の過程を、海外市場における青果への評価という観点から考察し、情報と植民地産品輸出の相互関係を明らかにした。海底ケーブルという情報媒体に関する研究が豊富にあるなか、電信の商業利用の実態を量的な電信結果の収集という形で論じた研究は本課題独自の観点といえる。この成果により、従来の南ア農業経済史では「政府によって過剰に保護された利益集団」と見なされてきた自治領の農場主集団の輸出活動を、「情報を収集し、それに応じて輸出先の取扱企業を指名する」という非常に重要なマーケティング戦略から評価することができる。

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Published: 2024-01-30  

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