2012 Fiscal Year Final Research Report
Econometric investigation of random coefficient logit models of demand and its extension to multi-period demand estimation
| Project/Area Number |
20310081
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Social systems engineering/Safety system
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| Research Institution | University of Tsukuba |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
TURNBULL S.j. 筑波大学, システム情報系, 准教授 (90240621)
MYOJO Satoshi 神戸大学, 経済学研究科(研究院), 准教授 (70455426)
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| Project Period (FY) |
2008 – 2012
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| Keywords | マーケティング |
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| Research Abstract |
Estimating demand for differentiated goods is essential in evaluating brand equity and pricing, two of the most important areas in marketing. It is often the case that purchasing history of a group of households is not available, but instead only the market share and characteristics of products under study are available. Through the research funded by this grant, we proposed method to estimate models of great importance, random-coefficients discrete choice models of demand and supply via frequentist and Bayesian perspectives and made preparations to expand the model to choice problems over multiple periods.
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