2011 Fiscal Year Final Research Report
New Direction of Platform Business or Service Based on the Development of Digital Technology
| Project/Area Number |
20330087
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (B)
|
| Allocation Type | Single-year Grants |
|---|
| Section | 一般 |
|---|
| Research Field |
Business administration
|
|---|
| Research Institution | Waseda University |
|---|
Principal Investigator |
|
|---|
| Co-Investigator(Kenkyū-buntansha) |
KOKURYO Jiro 慶應義塾大学, 総合政策学部, 教授 (00255580)
KIMURA Makoto 長野大学, 企業情報学部, 准教授 (40367420)
MORITA Masataka 明治学院大学, 経営学部, 准教授 (70339604)
|
|---|
| Project Period (FY) |
2008 – 2011
|
| Keywords | 経営戦略 |
|---|
| Research Abstract |
About platform business(PFB) or service(PFS), we have publshed theoretical papers and case studies. About the former, research on the conceptual classification and its fusion of media-type PFB and infrastructure-type PFB was done.
About the latter, based on the above-mentioned theoretical research, case studises of electronic money, software business, game business, and a net promotion were also undertaken. Simultaneously, research on the information system and competitive advantage was also advanced as the background of research.
|
