2011 Fiscal Year Final Research Report
New Direction of Platform Business or Service Based on the Development of Digital Technology
| Project/Area Number |
20330087
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Waseda University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
KOKURYO Jiro 慶應義塾大学, 総合政策学部, 教授 (00255580)
KIMURA Makoto 長野大学, 企業情報学部, 准教授 (40367420)
MORITA Masataka 明治学院大学, 経営学部, 准教授 (70339604)
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| Project Period (FY) |
2008 – 2011
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| Keywords | 経営戦略 |
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| Research Abstract |
About platform business(PFB) or service(PFS), we have publshed theoretical papers and case studies. About the former, research on the conceptual classification and its fusion of media-type PFB and infrastructure-type PFB was done.
About the latter, based on the above-mentioned theoretical research, case studises of electronic money, software business, game business, and a net promotion were also undertaken. Simultaneously, research on the information system and competitive advantage was also advanced as the background of research.
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Research Products
(23 results)
