2010 Fiscal Year Final Research Report
Study of Concept to Brand of City Design
Project/Area Number |
20330091
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Research Category |
Grant-in-Aid for Scientific Research (B)
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Allocation Type | Single-year Grants |
Section | 一般 |
Research Field |
Commerce
|
Research Institution | Nagoya City University |
Principal Investigator |
KUNIMOTO Katsushi Nagoya City University, 大学院・芸術工学研究科, 教授 (90448720)
|
Co-Investigator(Kenkyū-buntansha) |
TOKUYAMA Midue 名古屋市立大学, 大学院・経済学研究科, 准教授 (80363951)
|
Project Period (FY) |
2008 – 2010
|
Keywords | 都市デザイン / ブランド / マーケティング |
Research Abstract |
The summary of research : We prepared for documents collection and the making of about the experience value of the city standard and carried out the field work about some cities that attracted attention by the culture industry including the design. We examined the design of the sign system and conducted experiments of design about producing the sign system and website, studied the feasibility of "valuable experience" with the cooperation of Nagoya city. I summarized these date and report,making the date analysis and the mapping.
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