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2010 Fiscal Year Final Research Report

Study of Concept to Brand of City Design

Research Project

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Project/Area Number 20330091
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section一般
Research Field Commerce
Research InstitutionNagoya City University

Principal Investigator

KUNIMOTO Katsushi  Nagoya City University, 大学院・芸術工学研究科, 教授 (90448720)

Co-Investigator(Kenkyū-buntansha) TOKUYAMA Midue  名古屋市立大学, 大学院・経済学研究科, 准教授 (80363951)
Project Period (FY) 2008 – 2010
Keywords都市デザイン / ブランド / マーケティング
Research Abstract

The summary of research : We prepared for documents collection and the making of about the experience value of the city standard and carried out the field work about some cities that attracted attention by the culture industry including the design.
We examined the design of the sign system and conducted experiments of design about producing the sign system and website, studied the feasibility of "valuable experience" with the cooperation of Nagoya city.
I summarized these date and report,making the date analysis and the mapping.

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Published: 2012-01-26   Modified: 2016-04-21  

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