2010 Fiscal Year Final Research Report
Consumption Patterns in Urban and Rural Areas in the Emerging Mass Consumption Society of China
| Project/Area Number |
20402021
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 海外学術 |
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| Research Field |
Applied economics
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| Research Institution | Yamaguchi University |
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Principal Investigator |
LI Haifeng Yamaguchi University, 経済学部, 教授 (00346545)
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| Co-Investigator(Kenkyū-buntansha) |
KOMETANI Masayuki 広島経済大学, 経済学部, 教授 (50034864)
FUJIWARA Sasao 山口大学, 名誉教授 (10034878)
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| Co-Investigator(Renkei-kenkyūsha) |
CHEN Jianping 山口大学, 経済学部, 教授 (40253132)
YUANG Lihui 山口大学, 経済学部, 助教授
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| Research Collaborator |
XIAO Jingjian The University of Rhode Island, US・教授
SUN Feng 中国・清華大学, 社会学院, 教授
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| Project Period (FY) |
2008 – 2010
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| Keywords | 大衆消費社会 / 市場経済進展過程 / 地域間消費実態調査 / 消費者意識行動 / 階層間格差分析 / 社会経済理論の検証 |
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| Research Abstract |
The purpose of this study was to examine urban and rural consumption changes when China is transitioning into a "mass consumption" society. We conducted quantitative and qualitative analyses and found that the development of the "mass consumption" society in China is different from that in other advanced countries in Europe, USA and Japan. We also found the gap between urban and rural areas and changing characteristics of consumptions among income groups, saving behavior, and consumer cognition, many of which are difficult to be explained by traditional socioeconomic theories. Thus, our empirical analyses contributed to the development of relevant socioeconomic theories.
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