2010 Fiscal Year Final Research Report
Development of the Environmental Values' Contingent Valuation Scheme of the Environmental Technology
| Project/Area Number |
20510044
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Environmental impact assessment/Environmental policy
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| Research Institution | Kinki University |
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Principal Investigator |
YODA Hirotoshi Kinki University, 工学部, 教授 (70220754)
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| Co-Investigator(Kenkyū-buntansha) |
TANIMOTO Jun 九州大学, 総合理工学研究院, 教授 (60227238)
HAGISHIMA Aya 九州大学, 総合理工学研究院, 准教授 (60294980)
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| Project Period (FY) |
2008 – 2010
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| Keywords | 環境技術 / 環境政策 / 環境価値 / 環境ラベル |
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| Research Abstract |
Taken up the environment conscious green products, the factor to which the consumer is attaching importance is searched when buying it using the Analytic Hierarchy Process and Contingent Valuation Method. It is cleared that which of four factors, a price, a basic performance, an optional function, and an environmental performance is given priority, when the consumer buys the green products.
A systematical field survey applied Conjoint Analysis concerned on two specified social issues ; global warming and heat island problems is conducted. We applied the so-called web-site survey to secure both quantity and quality of a series of acquired data sets. Both obtained Marginal Willing to Pay for the global warming and heat island issues seems plausible. Interestingly, it is observed an evident tendency that younger subjects incline to pay more than older subjects, which implies younger people paying much attention to the environmental issues.
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Research Products
(10 results)
