2010 Fiscal Year Final Research Report
A Study on Mechanism Individual Behaviors from micro data using Dynamic Individual Models
| Project/Area Number |
20530382
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | University of Tsukuba |
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Principal Investigator |
SATO Tadahiko University of Tsukuba, 大学院・ビジネス科学研究科, 准教授 (40400626)
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| Project Period (FY) |
2008 – 2010
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| Keywords | マーケティング / 統計科学 |
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| Research Abstract |
The purpose of the study is to unravel mechanism of individual behaviors in marketing. In order to attain the purpose, I modeled individual behavior for marketing, and verified it using micro data such as POS data and FSP data. As a result, some new findings for mechanism of individual behaviors in marketing were obtained from this research. Moreover, the study was able to contribute to statistical techniques that models individual behaviors.
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