2011 Fiscal Year Final Research Report
Empirical research of relations with consumer behavior and performance of new product developments with consumers
| Project/Area Number |
20530393
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (C)
|
| Allocation Type | Single-year Grants |
|---|
| Section | 一般 |
|---|
| Research Field |
Commerce
|
|---|
| Research Institution | Hosei University (2010-2011)
Ritsumeikan University (2008-2009) |
|---|
Principal Investigator |
|
|---|
| Project Period (FY) |
2008 – 2011
|
| Keywords | 製品開発 / 消費者行動 / ユーザー・イノベーション / インターネット / 創発 |
|---|
| Research Abstract |
The purpose of this study is theoretical and empirical researches about the relationship between the result of Crowdsourcing and the consumer behavior. As the findings, (1) the idea of diversity of consumers compositely generated the result of high performance, (2) the consumers that ideas were adopted did not necessarily purchase, and the consumers that ideas was not adopted might lead to the purchasing.
|
Research Products
(18 results)
