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2010 Fiscal Year Final Research Report

Field experiments on the evolution of social norm by the observational learning

Research Project

  • PDF
Project/Area Number 20730180
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeSingle-year Grants
Research Field Economic policy
Research InstitutionNagoya University of Commerce & Business

Principal Investigator

SASAKI Shunichiro  Nagoya University of Commerce & Business, 経営学部, 准教授 (50423158)

Project Period (FY) 2008 – 2010
Keywords観察的学習 / 社会規範 / 社会的選好 / 実験経済学 / 行動経済学
Research Abstract

This study investigates the influence of observational learning about others' behaviours on the social preference. In the web-based experiment conducted in the U.S., Japan, and China, we measured subjects' behavioural changes before and after the observational learning and categorized them into prosocial conformity, self-interested conformity, prosocial non-conformity, and self-interested non-conformity. We confirmed that subjects are more likely to conform to others than to non-conform and that the probability that subjects conform prosocially is much higher than that they conform self-interestedly after controlling the difference of the observational learning. This finding implies that the observational learning itself promotes subjects' prosociality.

  • Research Products

    (10 results)

All 2011 2010 2009 2008

All Journal Article (4 results) (of which Peer Reviewed: 1 results) Presentation (6 results)

  • [Journal Article] The Density of Social Ties and the Equilibrium Selection in Coordination Games2011

    • Author(s)
      Shunichiro Sasaki
    • Journal Title

      NUCB Journal of Economics and Information Science Vol.55 No.2

      Pages: 125-138

  • [Journal Article] Conformity or Non-conformity? Observational Learning and Social Preference2010

    • Author(s)
      Shunichiro Sasaki
    • Journal Title

      SSRI Discussion Paper

    • URL

      http://ssrn.com/abstract=1725690

  • [Journal Article] 観察的学習と社会規範の生成:インターネット実験による分析2009

    • Author(s)
      佐々木俊一郎
    • Journal Title

      公共選択の研究 第52号

      Pages: 47-51

    • URL

      http://ssrn.com/abstract=1725690

  • [Journal Article] Experiments on Risk Attitudes : The Case of Chinese Students2008

    • Author(s)
      Shunichiro Sasaki, S.Xie, F.Ohtake, J.Qin, Y.Tsutsui
    • Journal Title

      China Economic Review Vol.19, No.2

      Pages: 245-259

    • Peer Reviewed
  • [Presentation] 同調行動と社会的選好2011

    • Author(s)
      佐々木俊一郎
    • Organizer
      公立はこだて未来大学 経済学研究会
    • Place of Presentation
      公立はこだて未来大学
    • Year and Date
      20110100
  • [Presentation] Behavioral Analysis of H1N1 Vaccination2010

    • Author(s)
      Shunichiro Sasaki, Tetsuhiko Izumi
    • Organizer
      Japan Economic Policy Association 9th International Conference
    • Place of Presentation
      早稲田大学
    • Year and Date
      20101100
  • [Presentation] Conform or Nonconform? Observational Learning and Social Preference2010

    • Author(s)
      Shunichiro Sasaki
    • Organizer
      Asia-Pacific Meeting of Economic Science Association
    • Place of Presentation
      University of Melbourne, Melbourne, Australia
    • Year and Date
      20100200
  • [Presentation] 観察的学習と社会規範の生成:インターネット実験による分析2009

    • Author(s)
      佐々木俊一郎
    • Organizer
      行動経済学会第3回大会
    • Place of Presentation
      名古屋大学
    • Year and Date
      20091200
  • [Presentation] 観察的学習と社会規範の生成:インターネット実験による分析2008

    • Author(s)
      佐々木俊一郎
    • Organizer
      公共選択学会第86回研究会
    • Place of Presentation
      慶應義塾大学
    • Year and Date
      20081200
  • [Presentation] Belief Updating in Individual and Social Learning : An Internet Experiment2008

    • Author(s)
      Shunichiro Sasaki, Toshiji Kawagoe
    • Organizer
      IAREP/SABE 2008 World Meeting
    • Place of Presentation
      LUISS, Rome, Italy
    • Year and Date
      20080900

URL: 

Published: 2012-02-13   Modified: 2016-04-21  

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