2010 Fiscal Year Final Research Report
A study of core resource deployment models utilizing regional brand
| Project/Area Number |
20730237
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Business administration
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| Research Institution | Hokkaido University |
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Principal Investigator |
UCHIDA Junichi Hokkaido University, 観光学高等研究センター, 准教授 (40344527)
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| Project Period (FY) |
2008 – 2010
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| Keywords | 地域企業 / コア資源 / 地域資源 / 地域ブランド |
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| Research Abstract |
Many previous studies in the resource based view of the firm is not able to theorize the problem of local resources. But, in the context of practice of corporate management in the local area in Japan, local firms can now grow in regional resources branding. Including international research, this study clearly point to business resource strategy utilizing regional resources were put together as a core resource deployment models.
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