2010 Fiscal Year Final Research Report
Study for producership leading to an innovation : From data in visual contents production and general products development
| Project/Area Number |
20730261
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Business administration
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| Research Institution | Aoyama Gakuin University |
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Principal Investigator |
YAMASHITA Masaru Aoyama Gakuin University, 経営学部, 准教授 (80348458)
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| Project Period (FY) |
2008 – 2010
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| Keywords | プロデューサー / コンテンツ / キャリア開発 |
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| Research Abstract |
We found out 'career capitals' accumulated in the background of producers' behaviors. It is career capitals that make their behavior possible. Career capitals are classified to the following three orderly ; knowing-whom, knowing-why, knowing-how. There are specific two ways when innovators acquire them while a lot of people acquire them all. One is a way to relativize their own sense of value. The other is a way to co-create it.
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