2010 Fiscal Year Final Research Report
An Empirical Study of the Relationship between Large Retailers and Small Retailers
| Project/Area Number |
20730289
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Commerce
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| Research Institution | University of Marketing and Distribution Sciences |
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Principal Investigator |
YOKOYAMA Narimasa University of Marketing and Distribution Sciences, 商学部, 准教授 (70461126)
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| Project Period (FY) |
2008 – 2010
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| Keywords | 商業 |
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| Research Abstract |
The Purpose of this study is to analyze the relationship between large retailers and small retailers in Japanese traditional shopping aria "SHOUTENGAI". In consideration of process of learning of small retailer, we discussed the competition and the collaboration between large retailers and small retailers in SHOUTENGAI.
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Research Products
(10 results)
