2010 Fiscal Year Final Research Report
A Mechanism of Formation Process of Eco-Understanding as an Assumption of Eco-Marketing
| Project/Area Number |
20730290
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Commerce
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| Research Institution | Nakamura Gakuen College |
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Principal Investigator |
MYOJIN Mie Nakamura Gakuen College, 流通科学部, 講師 (60461480)
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| Project Period (FY) |
2008 – 2010
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| Keywords | マーケティング |
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| Research Abstract |
This study focuses on marketing dealing with the environmental problem (Eco-Marketing) and figures out the mechanism of formation process of eco-understanding as an assumption of Eco-Marketing through historical research. As a result it was highlighted that the legitimacy of eco-understanding is constructed in the social process and not determined by regulatory or economic rationality.
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