2010 Fiscal Year Final Research Report
A Conceptual and Empirical Study of Illegal Downloading Behavior of Japanese Entertainment Contents on Asian Middle-class Family
| Project/Area Number |
20730291
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Commerce
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| Research Institution | Okinawa International University |
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Principal Investigator |
HARADA Yuya Okinawa International University, 産業情報学部, 教授 (90352476)
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| Project Period (FY) |
2008 – 2010
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| Keywords | 消費者行動 / 違法ダウンロード / 海賊版ソフトウェア / 日本アニメ / 知的財産権 / アジア中間層 |
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| Research Abstract |
To answer the question of "why does Asian Middle-class family prefer to illegal downloading of Japanese Entertainment Contents (JECs)?", this study has constructed the conceptual model of the Asian middle-class family's decision making toward an illegal downloading behavior of Japanese Entertainment Contents (JECs). The proposed model of the illegal downloading of JECs was tested to determine the generalizability of the research model. All respondents in this study were internet users who had experienced in illegal downloading of JECs for their recreation time.
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