2010 Fiscal Year Final Research Report
Analyzing reasons can make preferences be both unjusty confused and justified.
| Project/Area Number |
20730408
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Social psychology
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| Research Institution | Tokyo Jogakkan College |
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Principal Investigator |
YAMADA Ayumi Tokyo Jogakkan College, ヒューマン・イノベーション研究センター, 研究員 (00406878)
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| Project Period (FY) |
2008 – 2010
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| Keywords | 理由分析 / 意思決定 / 選好 / 選好の混乱 / 単純接触効果 / 絵画鑑賞 / 商品選択 |
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| Research Abstract |
Some preferences are primarily based on implicit and non-verbal processes. Present studies examined the potential pitfalls of verbalizing or analyzing one's preferences. Experiment 1 and Experiment 2 demonstrated that appreciating art verbally aesthetically confused viewers. Experiment 3 demonstrated that those who have analyzed their reasons for liking or disliking consumer goods in advance would be more likely to justify their decisions by irrelevant factors that seem to be plausible determinants as causes but, in fact, do not have any influence on their preferences.
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