2009 Fiscal Year Final Research Report
Consumers' Behavior and Value to Purchase on Rice by Comparative Analysis among Asian Nations
| Project/Area Number |
20780162
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Agro-economics
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| Research Institution | Kyushu University |
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Principal Investigator |
NISHI Kazumori Kyushu University, 大学院・農学研究院, 学術研究員 (40444781)
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| Project Period (FY) |
2008 – 2009
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| Keywords | 農業経済 / フードシステム / 消費者選好 / コメ需要 |
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| Research Abstract |
The purpose of this study is to come out the relationship between consumers' behavior and their value to purchase on rice, by comparison among Asian nations. The results of researching consumers' behavior of five nations (Japan, Korea, Taiwan, Thailand and Vietnam) were the followings. Consumers in Japan and Korea tended to prefer 'safe food', and those in Taiwan tended to prefer 'healthy food', where rice consumption per capita is decreasing. On the other hand, consumers in Thailand and Vietnam tended to prefer 'cheaper food', where rice consumption per capita is still increasing.
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