2009 Fiscal Year Final Research Report

An experimental study on a TV drama [Kita-no-kuni-kara] as a resource for regional development.

Research Project

Project/Area Number	20810015
Research Category	Grant-in-Aid for Young Scientists (Start-up)
Allocation Type	Single-year Grants
Research Field	Social systems engineering/Safety system
Research Institution	Nagoya University
Principal Investigator	KOICHI Yawata Nagoya University, 大学院・国際言語文化研究科, 准教授 (10452210)
Project Period (FY)	2008 – 2009
Keywords	メディア / 地域振興 / テレビドラマ / 公共政策 / フィルムツーリズム / 評価
Research Abstract	This study observed a relatively clear correlation, through a content analysis and a social research, between the TV drama "Kita-no-kuni-kara" and increase in the number of tourists visiting places related to the drama. The results of this study assume that the fact this dram made into a long-lasing TV series and regional communities responded to it certainly contributed to the reputation of "Furano" area. Yet, the success may be attributed to individual skills including a renowned screenwriter. It is thus important for us to keep looking at long term influences of the drama on the region.