2009 Fiscal Year Final Research Report
Corporate Social Responsibility and Stakeholder Communication
| Project/Area Number |
20830128
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| Research Category |
Grant-in-Aid for Young Scientists (Start-up)
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| Allocation Type | Single-year Grants |
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| Research Field |
Business administration
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| Research Institution | Hiroshima University of Economics |
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Principal Investigator |
MUROTA Satoko Hiroshima University of Economics, 経済学部, 講師 (10456585)
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| Project Period (FY) |
2008 – 2009
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| Keywords | 経営学 / 企業と社会 / CSR / ステークホルダー / 消費者教育 |
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| Research Abstract |
The purpose of this study is to examine the problem of communication among firm and consumer. In this study, the main stress falls on a stakeholder's disparity on an ability to select the information and keep the fairness among them.
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