2010 Fiscal Year Final Research Report
Research of the Evolution of Food Marketing Systems in Japan
| Project/Area Number |
20830129
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| Research Category |
Grant-in-Aid for Young Scientists (Start-up)
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| Allocation Type | Single-year Grants |
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| Research Field |
Commerce
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| Research Institution | Hiroshima University of Economics |
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Principal Investigator |
HIROGAKI Mitsunori Hiroshima University of Economics, 経済学部, 講師 (80454867)
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| Project Period (FY) |
2008 – 2010
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| Keywords | 流通 / マーケティング / チャネル / サプライチェーン / イノベーション / 長期継続的取引関係 / 戦略行動 / 契約取引 |
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| Research Abstract |
The Japanese food marketing systems has changed markedly over the last 10 years. The aims of the research were: 1) shed lights on recent changes in the fresh food marketing systems. 2) find out what factors affect the changes of fresh food marketing systems. 3) consider the effects of vertical coordination on output,prices,and the welfare of the various participants. Some conclusions were : 1) Compared with other developed countries, Japanese fresh food wholesalers still provide the key link between the producers and retailers. Retailer established the Long-term relationship with wholesaler. 2) producers' risk-aversion, a wide variety of fresh produce, the Wholesale Market Law have altered the Japanese food marketing systems. 3) The retailer's expected profit increases for vertical contracts compared to spot transactions. Also, We showed that the recent trend of the shifts from spot market transactions to vertical contracts benefits producers, retailers and consumers.
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Research Products
(2 results)
