Empirical research on relation between reputation cost and tax avoidance.

2023 Fiscal Year Final Research Report

• Project/Area Number: 20K02054
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Review Section: Basic Section 07100:Accounting-related
• Research Institution: Ritsumeikan University
• Principal Investigator: Matsuura Soichi 立命館大学, 経営学部, 准教授 (50554317)
• Project Period (FY): 2020-04-01 – 2024-03-31
• Keywords: 評判 / 税負担削減行動 / 実効税率 / ブランド資本

Outline of Final Research Achievements

To examine the trade-off between tax costs and non-tax costs, this study focuses on reputation as one of the non-tax costs. It quantitatively investigates the situations where the reputation accumulated by a company and the tax costs faced by the company are in a trade-off. Specifically, while tax burden reduction actions decrease tax costs and increase the company’s post-tax cash flow, they may simultaneously damage the company’s reputation. In this study, brand equity is used as a proxy variable for corporate reputation, and various effective tax rates are used as proxy variables for tax burden reduction actions. The results indicate that companies with high brand equity tend to avoid tax burden reduction actions.

Free Research Field

税務会計

Academic Significance and Societal Importance of the Research Achievements

本研究は、日本では注目されてこなかった非税コストとして企業の評判に注目し、企業が評判を高めることによって、企業価値を増加させることを意図した税負担削減行動が、結果てきには企業の評判を毀損し、企業価値に負の影響を与える、という企業の評判が高いが故に企業が被るコストの存在を明らかにした点は、学術的または社会的に意義があると考える。