Effects of media representation diversity toward elimination of prejudices

2023 Fiscal Year Final Research Report

• Project/Area Number: 20K03318
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Review Section: Basic Section 10010:Social psychology-related
• Research Institution: Seijo University (2021-2023); Soka University (2020)
• Principal Investigator: Shibuya Akiko 成城大学, 文芸学部, 教授 (10635288)
• Co-Investigator(Kenkyū-buntansha): 坂元 章 お茶の水女子大学, 理事・副学長 (00205759)
• Project Period (FY): 2020-04-01 – 2024-03-31
• Keywords: テレビドラマ / アニメ / ダイバーシティ / ゲーム / ジェンダー / 内容分析 / 縦断研究 / 影響

Outline of Final Research Achievements

A longitudinal study was conducted to 16 to 24-year-olds who watched TV dramas or animation, or played digital games for at least 3 hours a week in late November 2020 (T1), early June 2021 (T2), and early December 2021 (T3). The results showed that watching persons from foreign countries on TV dramas or animation reduced anxiety toward persons from foreign countries. However, the same effect was not found in attitudes toward people with disabilities. Watching sexual minorities increased negative stereotypes toward people of homosexual.
We also analyzed 31 frequently watched TV dramas and anime programs (T1) and integrated it with a panel survey, a longitudinal study. The results showed that exposure to gender stereotypical depictions, such as submissive women, brave men, reinforced men's gender stereotypes. Whereas one anti-stereotypical depiction, brave women, reduced male sexism, the opposite effects were also found.

Free Research Field

社会心理学

Academic Significance and Societal Importance of the Research Achievements

テレビドラマ、アニメ、デジタルゲームの描写は若い世代のジェンダーやダイバーシティに関する価値観に影響を及ぼす可能性がある。本研究は内容分析と縦断研究（パネル調査）を統合することで、その影響を実証的に検証した。ジェンダーステレオタイプな描き方が保守的なジェンダー観を助長する可能性、逆に反ステレオタイプな表現が変化を与える可能性も示唆されたが、ジェンダー描写、マイノリティの描き方、視聴者の視点によっても異なる可能性も本研究であらためて確認された。