2023 Fiscal Year Final Research Report
A Study on the Selection Criteria for Host Locations that Motivate Participation from Domestic and International Attendees
| Project/Area Number |
20K12433
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Review Section |
Basic Section 80020:Tourism studies-related
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| Research Institution | Josai International University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
松尾 徳朗 東京都立産業技術大学院大学, 産業技術研究科, 教授 (80433142)
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| Project Period (FY) |
2020-04-01 – 2024-03-31
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| Keywords | MICE / 国際会議運営 / コンベンション・ビジネス / 参加者動機 / ハイブリッド / リスクマネジメント |
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| Outline of Final Research Achievements |
This study shifted its research focus due to the impact of the COVID-19 pandemic and explored new directions for risk management in international conference operations. In the first year, it was found that awareness of infectious diseases was high, and participants took time to psychologically recover. In the second year, the study analyzed the differences in needs between participants in online and hybrid conferences, highlighting the difficulties of time differences and promoting interaction online. The third year investigated the economic ripple effects of hybrid conferences and participants' expectations for tourism resources, revealing that expectations were higher among international participants. By the fourth year, it became clear that increasing on-site participants and fostering a hospitality mindset in the host city could lead to the acquisition of repeat attendees. Over these four years, a foundation for sustainable international conference management was established.
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| Free Research Field |
観光学
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| Academic Significance and Societal Importance of the Research Achievements |
本研究は、新型コロナウィルスの影響を受け、MICE分野における国際会議運営の新たな方向性を考察した。初年度は、リスクマネジメント認識度を分析し、参加者の心理的回復が時間を要することを明らかにした。次年度は、オンラインとハイブリッド型会議の参加者ニーズの差異を明らかにし、時差や交流の難しさを指摘した。3年目は、ハイブリッド型会議の経済波及効果を高めるため、観光資源への期待を調査した。4年目は、参加者の動向を分析し、ホスピタリティマインドの醸成がリピーター獲得に寄与することを示した。学術的・社会的意義として、国際会議運営において、感染症などのリスクに柔軟に対応するための一事例を示したと考えられる。
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