How Japanese local amusement park will survive? - A comparative study with five cases-

2022 Fiscal Year Final Research Report

• Project/Area Number: 20K12440
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Review Section: Basic Section 80020:Tourism studies-related
• Research Institution: Yokohama College of Commerce
• Principal Investigator: TAKEDA YASUHIRO 横浜商科大学, 商学部, 教授 (60329068)
• Project Period (FY): 2020-04-01 – 2023-03-31
• Keywords: 屋外遊園地 / 価値創造 / ビジネスモデル / 観光資源 / 地域活性化

Outline of Final Research Achievements

This research had analyzed the question, "How should outdoor amusement parks survive?" Three years of research was decided to proceed due to the COVID-19.However, although the facilities (amusement parks) investigated in this research were placed in a harsh environment, they overcame the difficulties with their own ingenuity. This research organizes the research results into the following four points. Namely, (1) development of amusement park visitor behavior pattern model for analyzing the future growth of amusement parks as an academic achievement, (2) business matching, (3) demonstration experiment, and (4) countermeasures against overtourism. and tourism promotion.

Free Research Field

観光学、商学

Academic Significance and Societal Importance of the Research Achievements

屋外遊園地の経営・マーケティングを体系的にまとめた研究成果が少ないことから、本研究がその貢献に寄与するものと考える。あわせて、地方の屋外遊園地を研究することの社会的意義は、地域経済の維持・発展および地域での健全な暮らしにとって遊園地施設は欠かせないという点にある。