2023 Fiscal Year Annual Research Report
Exploring the voice of a host community in 'overtourism': The case of Kyoto
| Project/Area Number |
20K12441
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| Research Institution | Doshisha University |
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Principal Investigator |
HANDLER ISABELL 同志社大学, ビジネス研究科, 准教授 (90837155)
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| Co-Investigator(Kenkyū-buntansha) |
河南 順一 同志社大学, ビジネス研究科, 教授 (20844674)
古屋 秀樹 東洋大学, 国際観光学部, 教授 (80252013)
藤稿 亜矢子 東洋大学, 国際観光学部, 教授 (20732754)
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| Project Period (FY) |
2020-04-01 – 2024-03-31
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| Keywords | overtourism / residents / crowd / tourism planning / heritage tourism / cultural tourism / sustainable tourism |
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| Outline of Annual Research Achievements |
In a comprehensive 3.5-year research initiative, we examined various facets of tourism impact and management in Kyoto. Our study encompassed in-depth interviews and focus group sessions with residents, shedding light on local attitudes toward tourism. Furthermore, extensive surveys were conducted among Kyoto residents, paralleled in Malaga, Spain, offering a comparative analysis of overtourism's impact on wellbeing and paving the way for crowd dispersion strategies in both cities. Collaborating with students, we explored visitor experiences at Kyotographies International Photography Festival, emphasizing the festival's unique approach of utilizing multiple venues to divert tourist crowds to less frequented areas within Kyoto. Additionally, our research delved into the motivations of domestic tourists and assessed the potential of an online recommender system for destination marketing. Currently, we are rigorously analyzing the gathered data, aiming to drive innovative solutions and foster sustainable tourism practices in Kyoto. These insights promise valuable contributions to the tourism landscape, ensuring a harmonious balance between cultural preservation and visitor experience enhancement.
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