2021 Fiscal Year Annual Research Report
Market Change and Alliance Portfolio Configuration: Evidence from the Global Airline Industry
| Project/Area Number |
20K13584
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| Research Institution | Hitotsubashi University |
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Principal Investigator |
Lee Jinju (リジンジュ) 一橋大学, 大学院経営管理研究科, 講師 (30870224)
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| Project Period (FY) |
2020-04-01 – 2022-03-31
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| Keywords | Competition Strategy / Strategic Alliance / Alliance Porffolio / Global Value Chain / Demand Shock |
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| Outline of Annual Research Achievements |
This research investigated competitive strategies under different types of market change: demand shock and competitive structure change. I found preliminary results suggesting differential impacts of firm behavioral characteristics (e.g., learning orientation) on resource reallocation and resource configuration decisions under COVID-19 pandemic. The second project results suggest that the market shock created disturbance on alliance formation patterns (linearity and choice of value chain). The implications of this research provide a more holistic view in building an optimal structure of the global value chain and cooperative relationships with competitors. I am currently under preparation for submitting two papers to international peer-reviewed journals.
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