2023 Fiscal Year Final Research Report
A study of nation branding as a Singapore survival strategy
| Project/Area Number |
20K20042
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| Research Category |
Grant-in-Aid for Early-Career Scientists
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| Allocation Type | Multi-year Fund |
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| Review Section |
Basic Section 80010:Area studies-related
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| Research Institution | Hokkai School of Commerce |
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Principal Investigator |
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| Project Period (FY) |
2020-04-01 – 2024-03-31
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| Keywords | 国家ブランディング / シンガポール / 観光政策 / 教育政策 / 国家建設 |
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| Outline of Final Research Achievements |
This study attempts to reveal that image building has also been employed as strategies for Singapore's survival. To discover what key aspects of Singapore the government wished to showcase domestically, contents and contexts of textbooks were examined. Tourism-related government documents were also examined to determine the key aspects of Singapore the government wished to showcase externally.
Analysis of these documents revealed that the same two main aspects have been emphasized for both domestic and external audiences: An image of a multi-racial society, as well as of a city state that is both global and creative. This image building has continuously been adjusted with taking into account the domestic social situation, as well as international conditions and economic trends.
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| Free Research Field |
地域研究
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| Academic Significance and Societal Importance of the Research Achievements |
本研究の意義は、シンガポールが単なる経済発展のみならず、自国のイメージをも考慮して国家建設を進めてきたことを明らかにした点である。そして、シンガポールが経済発展のみならず、ユニークな自国のイメージを国内外で形成することをも生き残り戦略としていたことを明らかにした。これは、国内向けの教育と国外向けの観光の結節点として国家ブランディングの概念を用いたことで可能となったものである。
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