2022 Fiscal Year Final Research Report
Mental simulation infulences new product adoption through increased psichological ownership
Project/Area Number |
20K22274
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Research Category |
Grant-in-Aid for Research Activity Start-up
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Allocation Type | Multi-year Fund |
Review Section |
0110:Psychology and related fields
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Research Institution | Chukyo University |
Principal Investigator |
Iseki Sayo 中京大学, 経営学部, 講師 (60879922)
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Project Period (FY) |
2020-09-11 – 2023-03-31
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Keywords | psychological ownership / really new service / fluency / deseire for control |
Outline of Final Research Achievements |
Really new services (RNSs), which have no similar services, are underestimated and difficult to be adopted. The present research developed a Japanese version of the Psychological Ownership Scale to accurately capture psychological ownership of RNS (Study 1).In addition, we examined the effect of processing fluency of information about RNS during mental simulation of RNS use (Study 2). Furthermore, we found that individual differences of desire for control influenced psychological ownership and loyalty for music streaming service (Study 3).
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Free Research Field |
消費者心理学
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Academic Significance and Societal Importance of the Research Achievements |
新サービス(RNS)は過少評価され,受け入れられにくい。その要因として,そもそもサービスは無形性,変動性,消滅性,不可分性と言った特徴を有し,知覚リスクが高いことに加え,RNSの場合,エピソード記憶や意味記憶を十分に有していないことから不確実性が知覚され,コントロール感が得られにくいためであることが示唆されるが,実証研究は未だ十分とは言えない。本研究は,RNSに対する心理的所有感の生起がサービスへの態度をポジティブに変容させることを明らかにし,RNSの受容プロセスの解明に貢献するだけでなく,マーケティングなどの実務的示唆に富む知見の提供ができると考えられる。
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