2012 Fiscal Year Final Research Report
Innovation Analysis on Digital Money As Social Information Services
| Project/Area Number |
21300097
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Library and information science/Humanistic social informatics
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| Research Institution | Prefectural University of Hiroshima |
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Principal Investigator |
KOMI Shiro 県立広島大学, 経営情報学部, 教授 (90405506)
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| Co-Investigator(Kenkyū-buntansha) |
KANAMORI Tsuyosi 相模女子大学, 人間社会学部, 准教授 (50500914)
AWASHIMA Kouji 県立広島大学, 経営情報学部, 准教授 (10405508)
IOTAKE Hiroaki 県立広島大学, 経営情報学部, 准教授 (50264916)
MURAKAMI Keiko 県立広島大学, 経営情報学部, 准教授 (90325142)
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| Co-Investigator(Renkei-kenkyūsha) |
HIRANO Minoru 県立広島大学, 経営情報学部, 教授 (00405507)
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| Project Period (FY) |
2009 – 2012
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| Keywords | 社会情報 / サービスイノベーション / 電子マネー / プラットフォーム / ネットワーク効果 |
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| Research Abstract |
We have observed the spread beginning IC card type digital money in Hiroshima. And we have analyzed the user's considerations. The users who adopted IC card for the first stagewere the Innovator to consider the novelty strongly.The Network Effects of the usage frequency of digital money moreover are starting points of the value from the customer's brand experience effects. We proved the value factors of the social information service innovation by the IC card type digital money．
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