2012 Fiscal Year Final Research Report
Value cocreation in Market orientated organizations : building relationship management
| Project/Area Number |
21330106
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Waseda University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
SHIMAGUCHI Mitsuaki 法政大学, イノベーションマネジメント研究科, 教授 (30051692)
ISHII Junzo 流通科学大学, 商学部, 教授 (50093498)
KUROIWA Kenichiro 武蔵大学, 経済学部, 准教授 (00366840)
MIZUKOSHI Kosuke 首都大学東京, 社会科学研究科, 准教授 (60404951)
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| Project Period (FY) |
2009 – 2012
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| Keywords | 市場志向 / 関係性 / マーケティング |
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| Research Abstract |
The purpose of our studies was to refine the co-creation concept, with market orientation and relationship marketing. We could indicate four major findings. 1. Market orientation has effects to the firm performance in japan, even at financial crisis. 2. The transaction concept was generated during the broadening of marketing concept to non-profit marketing, and in this time, the relationship concept had been discussed. 3. For study of co-creation, we indicated the importance of organizational identification. Finally, 4. We discussed the two-side platform business exploratory, because of new customer concept or importance of network.
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