2011 Fiscal Year Final Research Report
An experimental social psychological study on consumer attitudes toward information about food risks
| Project/Area Number |
21330148
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (B)
|
| Allocation Type | Single-year Grants |
|---|
| Section | 一般 |
|---|
| Research Field |
Social psychology
|
|---|
| Research Institution | Nihon University |
|---|
Principal Investigator |
OKA Takashi 日本大学, 文理学部, 教授 (80203959)
|
|---|
| Co-Investigator(Kenkyū-buntansha) |
WADA Yuji (独)農業・食品産業技術総合研究機構, 食品総合研究所, 主任研究員 (30366546)
KIMURA Atsushi 東京電機大学, 情報環境学部, 助教 (90462530)
|
|---|
| Project Period (FY) |
2009 – 2011
|
| Keywords | 消費者問題 |
|---|
| Research Abstract |
This study examined consumers' perception of foods and attitudes toward them. Firstly, we explored whether the gender impression of a food appearance would affect the gender stereotypes of foods. We assessed gender stereotypes of food among young Japanese adults using a semantic priming task. Results suggest that gender-based stereotypical attitudes toward food pictures are determined by the combination of gender impressions for both the food name and its appearance. Secondly, we explored the interactive effects of the accessibility of information and the degree of carbon footprint score on consumers' value judgments of food products. Results demonstrated that the information accessibility affected the consumer valuation and understanding of carbon footprint-labeled food. These results suggest that the external factors can influence perception of and stereotypes toward foods and eating.
|
-
-
-
-
-
[Journal Article] Infant visual preference for fruit enhanced by congruent in-season odor2012
Author(s)
Wada, Y., Inada, Y., Yang, J., Kunieda, S., Masuda, T., Kimura, A., Kanazawa, S., & Yamaguchi, M. K.
-
Journal Title
Appetite
Volume: 58巻
Pages: 1070-1075
DOI
Peer Reviewed
-
[Journal Article] Dish influences implicit gender-based food stereotypes among young Japanese adults2012
Author(s)
Kimura, A., Wada, Y., Asakawa, A., Masuda, T., Goto, S., Dan, I., & Oka, T.
-
Journal Title
Appetite
Volume: 58巻
Pages: 940-945
DOI
Peer Reviewed
-
-
-
-
-
[Journal Article] Using conjoint analysis to assess purchase intent of fermented soy product(natto) among Japanese housewives2011
Author(s)
Kimura, A., Kuwazawa, S., Wada, Y., Kyutoku, Y., Okamoto, M., Yamaguchi, Y., Masuda, T., & Dan, I.
-
Journal Title
Journal of Food Science
Volume: 76巻
Pages: S217-224
DOI
Peer Reviewed
-
-
[Journal Article] Interactive effects of carbon footprint information and its accessibility on value and subjective qualities of food products2010
Author(s)
Kimura, A., Wada, Y., Kamada, A., Masuda, T., Okamoto, M., Goto, S., Tsuzuki, D., Cai, D., Oka, T., & Dan, I.
-
Journal Title
Appetite
Volume: 55巻
Pages: 73-79
DOI
Peer Reviewed
-
-
[Journal Article] Eating habits in childhood relate to preference for traditional diets among young Japanese2010
Author(s)
Kimura, A., Wada, Y., Ohshima, K., Yamaguchi, Y., Tsuzuki, D., Oka, T., & Dan, I.
-
Journal Title
Food Quality and Preference
Volume: 21巻
Pages: 843-848
DOI
Peer Reviewed
-
[Journal Article] Influence of luminance distribution on the appetizingly fresh appearance of cabbage2010
Author(s)
Wada, Y., Arce-Lopera, C., Masuda, T., Kimura, A., Dan, I., Goto, S., Tsuzuki, D., Okajima, K.
-
Journal Title
Appetite
Volume: 54巻
Pages: 363-368
DOI
Peer Reviewed
-
-
-
-
-
-
-
-
-
-
-
-
-
[Presentation] Visual cues on food freshness perception : How luminance influences the freshness perception of vegetables2009
Author(s)
Arce-Lopera, C., Masuda, T., Wada, Y., Dan, I., Kimura, A., Okajima, K.
Organizer
32th annual meeting of European Conference of Visual Perception
Place of Presentation
Regensburg, Germany
Year and Date
2009-08-26
-
-
-
-
-
-
