2011 Fiscal Year Final Research Report
A Comparative Study of Japan and South Korea on Agricultural Products Brand Management
| Project/Area Number |
21380139
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Agro-economics
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| Research Institution | Kagoshima University |
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Principal Investigator |
LEE Jaehyeon 鹿児島大学, 農学部, 准教授 (60292786)
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| Co-Investigator(Kenkyū-buntansha) |
SAITO Osamu 千葉大学, 園芸学部, 教授 (40144894)
MORISHIMA Teruya 独立行政法人農業食品産業技術総合研究機構, 研究員 (30391486)
KIYONO Seiki 新潟大学, 自然科学系, 准教授 (90225095)
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| Co-Investigator(Renkei-kenkyūsha) |
HAN Gi-in 韓国農協経済研究所, チーム長
HO Muyeol 韓国国立公州大学校, 教授
権 承九 韓国東国大学校, 教授
ZHOU Yingheng 南京農業大学, 教授
AN Yufa 中国農業大学, 教授
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| Project Period (FY) |
2009 – 2011
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| Keywords | 農産物ブランド / ブランドの管理 / 日韓の比較 / ブランド評価 / ブランド・マネジメント |
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| Research Abstract |
The results of this study can be summarized into the following three. First, under the retail-led distribution system of agricultural products, the branding of products can be a measure to avoid the pressure of the lower prices. Second, to ensure product quality control over brand identity, educational activities and monitoring be implemented at the farm field is very important. Third, in brand management, it is necessary to make hierarchy of brand which is combined product line and brand elements.
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