Derivation for systematic construction of kawaii products based on the systematic analysis

2011 Fiscal Year Final Research Report

• Project/Area Number: 21500204
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Single-year Grants
• Section: 一般
• Research Field: Sensitivity informatics/Soft computing
• Research Institution: Shibaura Institute of Technology
• Principal Investigator: OHKURA Michiko 芝浦工業大学, 工学部, 教授 (00317364)
• Co-Investigator(Renkei-kenkyūsha): ITOH Yoko 芝浦工業大学, 工学部, 教授 (40327755)
• Project Period (FY): 2009 – 2011
• Keywords: 感性インタフェース / 感性価値

Research Abstract

In the 21st century, the importance of the kansei value of industrial products has become recognized. However, not many studies have focused on "kawaii" as a kansei value. Then, in this research, systematic analysis of physical attributes of "kawaii" was performed to derive how to construct "kawaii" products systematically. The research results have clarified the tendencies of "kawaii" shapes, colors, sizes, and textures. In addition, it was found that the heart rate became high when feeling "kawaii" than not feeling "kawaii".

Research Products

• [Journal Article] 「かわいい」を測る (2011)
  • Author(s): 大倉典子
  • Journal Title: 日本機械学会誌2011年12月号 Pages: 850-851
• [Journal Article] Study on Evaluation of Kawaii Colors Using Visual Analog Scale (2011)
  • Author(s): T. Komatsu, and M. Ohkura
  • Journal Title: Human Interface and the Management of Information Volume: Part I Pages: 103-108
  • Peer Reviewed
• [Journal Article] かわいい人工物の系統的研究 (2011)
  • Author(s): 大倉典子
  • Journal Title: 感性工学 Volume: Vol.10, No.2 Pages: 5-10
• [Journal Article] Relation between Kawaii Feeling and Biological Signals (2011)
  • Author(s): M. Ohkura, S. Goto, A. Higo, A. Aoto
  • Journal Title: 日本感性工学会論文誌 Volume: Vol.10, No.2 Pages: 109-114
  • Peer Reviewed
• [Journal Article] 歴史的建造物復原支援の一手法の提案 (2010)
  • Author(s): 伊藤真琴, 三重野はるひ, 藤沼誉英, 大倉典子, 渡辺洋子
  • Journal Title: 日本感性工学会論文誌 Volume: Vol.9, No.2 Pages: 161-170
  • Peer Reviewed
• [Presentation] わくわく感測定の課題 (2012)
  • Author(s): 大倉典子
  • Organizer: 日本応用心理学会第6回技術心理学研究会
  • Place of Presentation: 東京
  • Year and Date: 2012-02-22
• [Presentation] わくわく感の測り方 (2012)
  • Author(s): 大倉典子
  • Organizer: 期待学研究会
  • Place of Presentation: 東京
  • Year and Date: 2012-01-19
• [Presentation] かわいい人工物の系統的研究 (2010)
  • Author(s): 大倉典子
  • Organizer: 宇都宮大学テクノフォーラム21
  • Place of Presentation: 宇都宮
  • Year and Date: 2010-06-10
• [Remarks] (日本感性工学会「かわいい人工物」研究部会のウェブサイト)
  • URL: http://sigkawaii.jin.ise.shibaura-it.ac.jp/
• [Remarks] 2011年12月20日NHKBSニュース「かわいい」にビデオ出演
• [Remarks] 2011年12月13日NHK金沢放送局「かがのとイブニング」「かわいい」にビデオ出演
• [Remarks] 2011年5月24日、日本テレビZIP「動物の赤ちゃんはなぜ可愛いの?」にビデオ出演