2011 Fiscal Year Final Research Report
Development of marketing intelligent system for sensing and simulating customers behavior in a retail store, and raising the productivity of selling area
| Project/Area Number |
21500251
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Library and information science/Humanistic social informatics
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| Research Institution | Aichi University (2011)
Kanazawa Institute of Technology (2009-2010) |
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Principal Investigator |
ABE Takehiko 愛知大学, 経済学部, 教授 (60298320)
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| Co-Investigator(Renkei-kenkyūsha) |
TAJIMA Takuya 福岡工業大学, 情報工学部, 准教授 (60469583)
KIMURA Haruhiko 金沢大学, 大学院・自然科学研究科, 教授 (60141371)
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| Project Period (FY) |
2009 – 2011
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| Keywords | 意思決定支援 / 生産性向上 / 経営情報システム / エージェント / 人工知能 / センサ / 小売業 |
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| Research Abstract |
We developed three functions for marketing intelligent system for sensing and simulating customers' behavior in a retail store. 1) Marketing system for recognizing customer attribute using pressure sensors 2) An agent simulator of consumption behavior with the customer's Attributes and merchandise interrelationship 3) Multi-agent simulator for design of the optimum layout of supermarket
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