2011 Fiscal Year Final Research Report
A Comparative Study of the Theory and Practice of Region-brand Policies
| Project/Area Number |
21530140
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Politics
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| Research Institution | Osaka University of Commerce |
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Principal Investigator |
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| Project Period (FY) |
2009 – 2011
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| Keywords | 行政学 |
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| Research Abstract |
This study theoretically examines the forming and management of region brands as well as the concept of region-brand policies and conducts a comparative study of region-brand policies of self-governing bodies throughout Japan.
The study clarified that regional policies can also serve as region brands and that the concept of region-brand policy is useful for explaining policy innovation of self-governing bodies.
Furthermore, we successfully obtained new knowledge about the functions and effects that an original policy system in a particular area that is prefixed with the region name achieves as a region brand.
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Research Products
(11 results)
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[Remarks] 研究代表者は、本研究の調査検討と並行させながら、複数自治体の行政区域にわたるゾーニングによる地域空間ブランドの構築を図るまちづくり活動に参画している。その3年半にわたる活動成果を集約し、編集委員として下記の図書を刊行した。
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[Remarks] (1)『暗越奈良街道』編集委員会編、読書館、『暗越奈良街道2012』、2012年、216頁を分担執筆(シンポジウム記録及び活動経過紹介等)。
