2011 Fiscal Year Final Research Report
Research on the environmental strategies of electronics manufacturers
| Project/Area Number |
21530410
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Nihon University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
KODAMA Mitsuru 日本大学, 商学部, 教授 (90366550)
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| Project Period (FY) |
2009 – 2011
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| Keywords | 技術的優位 / 総合戦略 / コモディティ化 / 低炭素 / プロダクト・イノベーション / 持続的競争優位 |
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| Research Abstract |
Major Japanese electronics manufacturers involved in the production of solar cells and lithium ion batteries do not have a comprehensive strategy to link their superior technology with turning a profit. In other words, the idea that technological superiority=competitiveness is only half the story. In these companies, the conceptual abilities needed to formulate an overarching strategy to maintain stable profits over the long-term by making use of a technological lead are weak, and for this reason, such a technological lead could be lost, and if products are commoditized, these companies might lose their competitiveness. Through interviews and literature surveys, this research has clarified the problems facing major Japanese electronics manufacturers.
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Research Products
(4 results)
