2011 Fiscal Year Final Research Report
The Effects of Inter-Relationships in Solution Offerings
| Project/Area Number |
21530435
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Kobe University |
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Principal Investigator |
MINAMI Chieko 神戸大学, 大学院・経営学研究科, 教授 (90254234)
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| Co-Investigator(Kenkyū-buntansha) |
TAKASHIMA Katsuyoshi 神戸大学, 大学院・経営学研究科, 教授 (30197090)
KOU Rin 神戸大学, 大学院・経営学研究科, 教授 (40225363)
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| Project Period (FY) |
2009 – 2011
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| Keywords | マーケティング / 流通 / ITC |
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| Research Abstract |
This research showed that the influencing conditions of effective solution offerings are regarded as a relational and reciprocal process. The authors found that value is offered to customers through developed knowledge gained from relational exchanges between suppliers and customer firms, while in addition, suppliers also gain "relationship value" through safeguarding its own technological investment.
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Research Products
(34 results)
