2011 Fiscal Year Final Research Report
Chain Reaction and Hierarchy in Consumption by Network Analysis
| Project/Area Number |
21530440
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Senshu University |
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Principal Investigator |
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| Project Period (FY) |
2009 – 2011
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| Keywords | マーケティング |
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| Research Abstract |
Chain reactionand hierarchy in consumption, a phenomenon that firstconsumption evokes next consumption, was discussed by network analysis. First, notion for it was elaborated with regard for consistency between marketing theories and network analysis. Then, structure showingchain reaction and hierarchy in consumption wasdiscussed. Finally, structures in markets were identified by consumer data.
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Research Products
(7 results)
