2011 Fiscal Year Final Research Report
Evolution of the Multidimensional Commitment Model for Relationship Marketings
| Project/Area Number |
21530441
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (C)
|
| Allocation Type | Single-year Grants |
|---|
| Section | 一般 |
|---|
| Research Field |
Commerce
|
|---|
| Research Institution | Toyo University |
|---|
Principal Investigator |
|
|---|
| Project Period (FY) |
2009 – 2011
|
| Keywords | リレーションシップ・マーケティング / コミットメント |
|---|
| Research Abstract |
In this research, a model was built which explain about emotional ties among buyer and seller by friendships and organizational identity. This model is applicable for the situation where interactions of customer and organizational boundary person are poor, and explain relationship terminate costs in detail.
|
