2012 Fiscal Year Final Research Report
The Demonstrative Construction of Strategies ActivatingLocal Commerce by Applying Electronic Money
| Project/Area Number |
21530444
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Tokyo City University |
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Principal Investigator |
WATABE Kazuo 東京都市大学, 環境情報学部, 教授 (90244532)
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| Co-Investigator(Kenkyū-buntansha) |
IWASAKI Kunihiko 静岡県立大学, 経営情報学部, 教授 (40315213)
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| Project Period (FY) |
2009 – 2012
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| Keywords | 電子マネー / 地域商業 / 活性化 / 消費者 / 普及 |
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| Research Abstract |
(1)The state of consumers' usage of electronic money (e-money) and consumers' consciousness on e-money are investigated repeatedly by using questionnaires. By the surveys, it is found that consumers who evaluate the convenience of electronic money higher or who evaluate the development of local commerce higher use e-money more frequently, etc.(2)Local commerce vitalizations using e-money, which are conducted in many areas in japan are investigated. Then, strategies activating local commerce utilizing e-money are constructed, which reflect local shopping environment and consumers' consciousness to e-money.
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