2011 Fiscal Year Final Research Report
The Role of the Virtual Community in Health Behavior Modification
| Project/Area Number |
21530445
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Sagami Women's University |
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Principal Investigator |
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| Project Period (FY) |
2009 – 2011
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| Keywords | 社会心理学 / 消費者行動 / コミュニティ / 健康行動 |
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| Research Abstract |
The factors which specify a middle-aged male's obesity are "a healthy meal" and "exercise." A meal is subject to the influence of a family, and exercise is subject to the influence of a sport community. Therefore, an virtual community affects it especially to exercise. However, although a virtual community demonstrates an effect for "participation" in a sport community, About "continuation" of a sport,"brand value" of sport communities rather, such as "a dialog, access, risk assessment, and transparency", is more important than an virtual community.
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Research Products
(7 results)
