2012 Fiscal Year Final Research Report
Measurement of consumer confidence in the safety of food in Japan and evaluation of food choice behavior
| Project/Area Number |
21580256
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Agro-economics
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| Research Institution | Obihiro University of Agriculture and Veterinary Medicine |
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Principal Investigator |
SAWADA Manabu 帯広畜産大学, 畜産学部, 教授 (60142791)
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| Co-Investigator(Renkei-kenkyūsha) |
SATO Kazuo 酪農学園大学, 酪農学部, 教授 (21580277)
AIZAKI Hideo 独立行政法人農業・食品産業技術総合研究機構, 農村工学研究所, 主任研究員 (00343765)
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| Project Period (FY) |
2009 – 2012
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| Keywords | 食の安全 / 信頼 / 共分散構造分析 / 放射能汚染 / 牛肉 / 選択実験 |
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| Research Abstract |
From 2010 to 2012, the levels of Japanese consumer confidence in the safety of food were constant, and did not change before and after the Fukushima nuclear accident. The consumers' intention to purchase beef produced in Fukushima Prefecture is also influenced by their confidence in the actions taken by the government and producers. There was no significant difference between the amount that consumers were willing to pay for beef from the prefecture that was below the regulation radioactivity levels and the amount they were willing to pay for beef from the prefecture that was 1/10 of the regulation levels
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