2011 Fiscal Year Final Research Report
An Empirical Study of the Factors behind Decreased Fruit and Vegetable Consumption based on Dietary Behavioral Data
| Project/Area Number |
21580287
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Agro-economics
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| Research Institution | National Agriculture and Food Research Organization |
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Principal Investigator |
OHURA Yuji 独立行政法人農業・食品産業技術総合研究機構, 中央農業総合研究センター農業経営研究領域, 主任研究員 (80355479)
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| Co-Investigator(Kenkyū-buntansha) |
SAKURAI Seiichi 千葉大学, 園芸学研究科, 教授 (60334174)
YAMAMOTO Junko (独)農研機構・中央農業総合研究センター, 農業経営研究領域, 主任研究員 (00355471)
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| Project Period (FY) |
2009 – 2011
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| Keywords | 食行動記録データ / 青果物 / 購買 / 消費 / カット野菜セット |
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| Research Abstract |
We developed dietary behavioral data system to understand realities and characteristics of Japanese fruit and vegetable consumption. Dietary behavioral data was captured in an integrated manner from the purchasing phase to the household consumption stage. The research results showed that easy-adding one item during meal preparation is a significant factor affecting consumption behavior. Also,"pre-cut vegetable sets" is useful way to promote fruit and vegetable consumption. To consider this point, we verify the characteristics and marketability of" pre-cut vegetable sets".
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