2011 Fiscal Year Final Research Report
Study on Support System for User Innovation Exploitation Strategy of Firm
| Project/Area Number |
21653031
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Single-year Grants |
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| Research Field |
Business administration
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| Research Institution | Waseda University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
OOHORI Kohtaro 早稲田大学, 理工学術院, 助手 (20514409)
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| Project Period (FY) |
2009 – 2011
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| Keywords | ユーザーイノベーション / 企業戦略 / 社会シミュレーション |
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| Research Abstract |
Based on mainly questionnaire survey of mountain climbing product market and mountain bike product market, general characteristic of innovating users are explored. Using the survey results, coevolutionary Agent-based Model for Consumers and Technologies are developed, by which consumer behavior in user innovation or diffusion of user innovation between users can be observed. To support firm's UI exploitation strategy, two product-developing-strategy scenarios are examined.
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