2011 Fiscal Year Final Research Report
Cross-national Comparative Study on How IT Tools at the Age of Web 2.0 Affect New Product Development
| Project/Area Number |
21653032
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Single-year Grants |
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| Research Field |
Business administration
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| Research Institution | Kansai University |
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Principal Investigator |
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| Project Period (FY) |
2009 – 2011
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| Keywords | 新製品開発 / ITツール / 市場成果 / 開発フェーズ / 日本企業 / 実証研究 |
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| Research Abstract |
In this research, we proposed a conceptual model for cross-national comparative study on how IT tools affect new product development based on prior studies in the U. S. and Europe and through the qualitative and quantitative studies on Japanese companies. Then we analyzed the data collected from 203 Japanese companies to see how frequency and proficiency of IT tools usage influence on new product performance. We have found that the CIO as a sponsor, global engagement, and perceived ease of use of IT tools are important factors for enhancing IT tool usage in Japanese companies.
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