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2011 Fiscal Year Final Research Report

Influence Diffusion on theInternet

Research Project

  • PDF
Project/Area Number 21700166
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeSingle-year Grants
Research Field Intelligent informatics
Research InstitutionOsaka University

Principal Investigator

MATSUMURA Naohiro  大阪大学, 大学院・経済学研究科, 准教授 (10379159)

Project Period (FY) 2009 – 2011
Keywords影響伝播モデル / IDM
Research Abstract

I proposed a mathematical model named IDM that represents an influence diffusion process on the Internet and investigated the validity of the model by analyzing the various data. Based on the theoretical analysis of the IDM, I also improved the IDM to be more reliable for the biased data. Also, I proposed a computationally less intensive IDM to be able to apply to big data.

  • Research Products

    (10 results)

All 2011 2010 2009 Other

All Journal Article (1 results) Presentation (6 results) Book (2 results) Remarks (1 results)

  • [Journal Article] ブログ空間におけるインフルエンサーおよび消費者インサイトの発見2010

    • Author(s)
      松村真宏、山本晶
    • Journal Title

      季刊マーケティングジャーナル

      Volume: 30(3) Pages: 82-94

  • [Presentation] The Effect of Relational Context on Personal Influence, Workshop on Social Behavioral Analysis and Behavioral Change (SBABC2011)2011

    • Author(s)
      Hikaru Yamamoto, Naohiro Matsumura
    • Organizer
      The Third IEEE International Conference on Social Computing (SocialCom2011)
    • Year and Date
      20110000
  • [Presentation] Monetary Value of Customer Networks in Mobile Social Networking Services2010

    • Author(s)
      Naohiro Matsumura and Hikaru Yamamoto
    • Organizer
      International AAAI Conference on Weblogs and Social Media (ICWSM2010)
    • Year and Date
      20100000
  • [Presentation] Measuring the Value of Customer in Mobile Social Networking Services2010

    • Author(s)
      Hikaru Yamamoto and Naohiro Matsumura
    • Organizer
      The 2010 INFORMS Marketing Science Conference
    • Year and Date
      20100000
  • [Presentation] The Power of Grassroots Influentials2009

    • Author(s)
      Hikaru Yamamoto and Naohiro Matsumura
    • Organizer
      The 2009 IEEE International Conference on Social Computing (SocialCom 2009)
    • Year and Date
      20090000
  • [Presentation] Optimal Heterophily for Word-of-Mouth Diffusion

    • Author(s)
      Hikaru Yamamoto and Naohiro Matsumura
    • Organizer
      International AAAI Conference on Weblogs and Social Media (ICWSM-09)
  • [Presentation] Marketing Ecosystem: The Dynamics of Twitter

    • Author(s)
      Hikaru Yamamoto, Naohiro Matsumura
    • Organizer
      TV Advertising, and Customer Acquisition, Social Mobile Web (SMW'11)
  • [Book] 人文・社会科学のためのテキストマイニング2009

    • Author(s)
      松村真宏、三浦麻子
    • Publisher
      誠信書房
  • [Book] 社会知デザイン2009

    • Author(s)
      西田豊明・角康之・松村真宏
    • Publisher
      オーム社
  • [Remarks]

    • URL

      http://mtmr.jp

URL: 

Published: 2014-08-29  

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