2010 Fiscal Year Final Research Report

Utilization and educational effect of tailored leaflet for the prevention of alcohol drinking during pregnancy

Research Project

Project/Area Number	21700682
Research Category	Grant-in-Aid for Young Scientists (B)
Allocation Type	Single-year Grants
Research Field	Applied health science
Research Institution	National Institute of Public Health
Principal Investigator	SUDO Noriko National Institute of Public Health, 生涯保健部, 主任研究官 (40280755)
Project Period (FY)	2009 – 2010
Keywords	リーフレット / 教育媒体 / 妊婦 / 飲酒予防 / グループインタビュー
Research Abstract	Four semi-structured group discussions were conducted with 33 women undergoing their first pregnancy. The participants provided feedback on under-development leaflets about alcohol consumption targeting pregnant women. Scientifically compelling information was preferred; the use of too many colors and objects was considered distracting and reducing the seriousness of the information. The facts presented through a patient's photo of fetal alcohol syndrome and a graph impressed the participants, since they were tired of the illustration found in many other materials. Pregnant women who interested and motivated to learn about alcohol consumption valued the quality of the information, rather than visual appeal.